In a meaningful demonstration of environmental responsibility, Alfardan Properties proudly participated in this year’s Earth Hour, joining millions around the world in a collective call for climate action. Across our portfolio of residential and commercial developments, lights were switched off for one hour, symbolizing our commitment to reducing energy consumption and raising awareness about the importance of sustainable living.

This initiative extended beyond our properties to include our hospitality portfolio with The St. Regis Doha, The St. Regis Marsa Arabia, The Pearl Qatar, Marsa Malaz Kempinski, The Pearl – Doha and Kempinski Residences & Suites, Doha participating. By uniting our residential, commercial, and hotels in this effort, we reinforced a shared vision of environmental stewardship across every facet of our operations.

Earth Hour serves as a powerful reminder that small, collective actions can create a lasting impact. At Alfardan Properties, sustainability is not a momentary gesture, but an ongoing commitment embedded in the way we design, manage, and operate our developments. From energy-efficient practices to community awareness initiatives, we continuously strive to contribute to a more sustainable future and to the Corporation’s sustainability strategy, Athar.