Ahead of Oman’s 49th National Day, and in light of the significant strides the Sultanate is making under the wise vision and leadership of His Majesty Sultan Qaboos bin Said, Alfardan Group announced today the debut of The St. Regis brand in Oman, at Al Mouj Muscat. In collaboration with Marriott International, Alfardan Group announced the addition of its newest luxury destination, The St. Regis Al Mouj Muscat Resort and branded residences, referred to “Alfardan Resort”, during an exclusive event in Muscat.
The launch event for the prestigious destination was held under the patronage and presence of His Highness, Sayyid Asaad bin Tariq al Said, Oman’s Deputy Prime Minister for International Relations and Cooperation Affairs and Personal Representative of His Majesty the Sultan. The event gathered government dignitaries and over 200 VIPs in the private and public sectors, as well as distinguished local, regional and global media representatives.
Through its subsidiaries, Alfardan Group’s portfolio has followed a strategic and ambitious expansion drive in the region, today counting over 14 hotel, residential and commercial developments in Qatar alone, and a number of large-scale hospitality and real estate projects in the Gulf region and Turkey.
This master development is its third high-profile venture in Oman, following Finaa Alfardan and Alfardan Heights, as it solidifies its footprint and diversifies its presence in the Sultanate’s booming regional hospitality sector. It also marks the debut of the iconic St. Regis brand in Oman.
Commenting on the launch of the flagship project, Mr. Omar Hussain Alfardan, President and CEO, Alfardan Group, said:
“Alfardan Group is proud to announce the arrival of The St. Regis Al Mouj Muscat Resort and branded residences to the heart of Oman’s capital. On this occasion, allow me to extend my deepest gratitude and appreciation to His Highness Sayyid Asaad bin Tariq al Said, Oman’s Deputy Prime Minister for International Relations and Cooperation Affairs and Personal Representative of His Majesty the Sultan, for honouring us with his presence and for his patronage of our momentous launch for this luxury destination in the Sultanate.
We launched the Middle East’s very first St. Regis property out of Doha and most recently announced The St. Regis Marsa Arabia Island, The Pearl- Qatar. This development comes a decade after we introduced St. Regis to Doha and the Middle East. This track record of firsts is nothing short of a testament to the synergies and promise we share with the iconic brand to deliver exceptional experiences for our guests.
As we scale our footprint in the regional landscape, our commitment to excellence, innovation and sustainable living continue to cultivate our vision and growth.
Alfardan Group’s launch of this legacy destination in Muscat comes at an opportune time, building on Oman’s unprecedented momentum and untapped potential for its tourism and hospitality sectors. This growth spurt cements our confidence in this market’s prospects for a prosperous future, owing to the Sultanate’s strong cultural heritage, as well as balanced and strategic geopolitical ties with worldwide nations, projecting it as a promising leading regional touristic destination.
Moreover, our master development marks a milestone for the deep-rooted relations shared by Qatar and Oman, as both countries’ national visions ambitiously eye economic diversification and growth sectors, with the real estate and hospitality industry at the forefront of these efforts. ”
Alfardan Group’s The St. Regis Al Mouj Muscat Resort and branded residences, a power partnership for the Qatari and Omani hospitality sectors, is set to further strengthen economic ties and bolster collaboration between both nations, in light of the global interest in the Sultanate’s tourism and hospitality sector.
An extraordinary escape in the heart of the capital’s seaside, the luxury destination located in Al Mouj Muscat boasts a prime address along 360 meters of Muscat’s beachfront, strategically situated next to the Al Mouj Golf Course.
The exclusive sanctuary immerses tenants and visitors in eloquent living and lifestyle experiences in bustling Muscat, its world-class amenities including the marina, parks, renowned retail brands, health clubs, courtyards and community clubs.
An architectural masterpiece seamlessly fusing cultural imprints of decades in Omani history with contemporary design features, to the backdrop of landscaped greenery, The St. Regis Al Mouj Muscat Resort and branded residences is a testament to Alfardan Group’s commitment to superior benchmarks in luxury, quality and service excellence. Comprising 271 crafted guestrooms and suites in the resort and 170 branded residences featuring a mix of one-to-four-bedroom units and duplexes, the master development is an exemplar of modern luxury living, offering international tourists, families and residents’ world-class facilities and services.
Future guests and residents will have access to The St. Regis signature superior amenities and exclusive butler service. They will also be privy to bespoke wellbeing experiences, as well as to corporate amenities and facilities, including a host of dining outlets, a VIP lounge, a business centre, a deluxe wellness centre and spa, and a modern health club.
On his part, Mr. Alex Kyriakidis, President and Managing Director, Middle East & Africa, Marriott International, said:
“The signing of St. Regis in Oman is a natural progression for the brand’s portfolio, as the brand continues to become one of the most recognised and sought-after luxury hotel brands in the region. We are thrilled to be working with Alfardan Group to bring this significant project to Oman, especially to this strategic location in one of the most desired waterfront masterplans in the city of Muscat.”
Commenting on the launch, Mr. Nasser bin Masoud Al Sheibani, CEO of Al Mouj Muscat said: “We are very excited to be associated with such a renowned brand as The St. Regis, and proud that Alfardan Group has chosen Al Mouj Muscat as the very first location for this prestigious name in Oman.” He added, “The St. Regis is famous worldwide for setting the very highest standards of luxury and sophistication, built on more than a century of heritage and tradition. As Oman’s leading Integrated Tourism Complex, Al Mouj Muscat already delivers a world-class leisure and lifestyle destination for residents and visitors alike. This partnership between Alfardan Group and Al Mouj Muscat will make a significant contribution to the growth of luxury tourism in Oman.”
In recent years, Qatar and Oman have strengthened ties and strategic co-operation in key economic growth sectors. The Qatari and Omani chambers of commerce and industry have been collaborating since 2018, the same year bilateral trade between both countries grew by over a 100 percent.
In 2017, Qatar and Oman signed a Memorandum of Understanding to boost their national tourism industries. Since then, the Qatar National Vision 2030 and the Oman National Vision 2040 have prioritised tourism as a key pillar and engine of economic growth. Oman’s 2040 Tourism Strategy is planning over 20 billion Omani Riyals of investments into its tourism sector, projecting 11.7 million international and domestic tourists into the Sultanate by that year.
Alfardan Group has been a leading upscale property developer in the region for more than 25 years, with an established name for sustainable high-end living experiences and service excellence.
Today, Marriott International’s St. Regis brand delivers exceptional experiences at over 40 luxury hotels and resorts in the best addresses around the world. St. Regis defines modern glamour and sophistication as the leading lifestyle hospitality brand with uncompromising commitment to excellence.